About this Module

1. Introduction

Virtual project teams are heavily using computer mediated communication and have only limited face-to-face interaction when collaborating, innovating, and completing their tasks. Communication effectiveness has been identified as playing a critical role in the success of multicultural virtual projects.  A shared understanding of activities to be performed is achieved through appropriate and regular communication and interaction. Effective communication facilitates coordination of teamwork, individual socialization, and group integration. 

When working in multicultural teams, everyone should be aware about possible differences within national and professional cultures. However, in many task-related projects attention and focus should be put on similarities instead of differences.

Intercultural communication and team building discussed above are closely intertwined. Team members face challenges in the process but if they are openly addressed, everyone learns to understand each other’s behaviour better.