MUPIC COURSE

In this module there will be a review of the analysis and existing tools within the discipline of Strategic Management. 

Special emphasis will be placed on how to carry out the strategic diagnosis of an organization and its summarized presentation in the SWOT matrix. Likewise, strategies will be suggested to be able to correct weaknesses, face threats, maintain strengths and exploit opportunities (CAME Matrix). 

Additionally, a review of the CANVAS model and the bases for generating new business has been incorporated. Likewise, material has been included about a very important area such as Corporate Social Responsibility and two articles are included that are references related to Blue Ocean Strategies and What is Strategy?