About this Module

1. About the Module

1.2. Module Topics

Main Content of B&S Module is related to:

  • Business Strategy and Strategic Management.
  • Analysis of the Business Environment: characteristics that make up the types of environment. Analysis of the general environment (PESTEL, scenarios and creativity techniques) and specific environment (Porter's 5 competitive forces, product life cycle, value network). Techniques for defining the evolution of the environment and its specific analysis (segmentation, critical success factors, competitor analysis, "blue oceans", among others).
  • Internal analysis of the company. Internal analysis models: analysis of resources and capabilities, functional analysis/strategic profile, value chain, VRIO/VRIN analysis and Grant's matrix.
  • Summary of the strategic diagnosis: SWOT analysis / CAME Matrix.
  • Business strategies: understanding the different types of business strategy (generic competitive strategies, strategies according to sectors and real growth strategies).
  • CANVAS: to learn about the CANVAS canvas for the generation of new business models.