MUPIC COURSE

Due to the changes experienced in recent years, in which the pace of technological innovation and globalisation has accelerated, companies are facing an increasing degree of uncertainty and the working environment for managers has been transformed into a changing one.

In this changing context, business leaders must make decisions flexibly and with ease, relying on the elements at their disposal that will be the key to their success and that of the organisation:

• An exhaustive analysis of the organisation's general and specific environment.
• The internal analysis of the organisation, its resources and capabilities and the generation of value.
• Strategy models and the conditions for their acceptance.
• The design and development of the organisation, which enables the achievement of the strategic objectives.
• Corporate culture and corporate values.
• Analysis and decision-making processes.
• Change management and innovation, among others.

This module offers students a theoretical study of company strategy. The programme incorporates the keys that the student, as a future participant in the management and organisation of a company, must know in order to help his/her organisation to implement strategies aimed at achieving a competitive advantage in the market.

Business & Strategy will analyse the creation of "competitive advantage" and "value" within the organisation for all stakeholders (shareholders, employees, suppliers, customers, public sector, society in which the organisation operates, among others). In this way, B&S contributes to the professional success of students within the organisation.

This Module allows the integration of knowledge acquired in other disciplines of a more operational nature and introduces students to decision-making at a general company level. In this sense, it aims to show the different elements that support strategy, outlining the most relevant aspects of its implementation, execution and control.

In addition, the topics covered allow students to experience and improve their communication, negotiation and leadership skills, as well as problem solving (organisation and work planning) and decision making.