TOPIC 1 - Human Centered Design

Site: MUPIC - Moodle
Course: MUPIC COURSE
Book: TOPIC 1 - Human Centered Design
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Date: Friday, 4 April 2025, 7:57 PM

Description

This topic describes the definition of values - humans as a univocal measure and the human needs and applies them to the proposed design. Finally, this topic deals with Emotions in design.

1. What is Industrial Design and How We Understand It

Industrial design can be defined as a discipline which deals with designing products that are to be manufactured by mass production. Primarily, it combines functionality and aesthetics.

At the centre of the work is a living being and the designer tries to meet his/her needs as best he can. Industrial design is a multidisciplinary discipline that results in innovation, high added value, and faith in a better world.

It might be useful to use a definition by the WDO (World Design Organization):

https://wdo.org/about/definition/

At the 29th General Assembly in Gwangju (South Korea), the Professional Practice Committee unveiled a renewed definition of industrial design as follows:

Industrial Design is a strategic problem-solving process that drives innovation, builds business success, and leads to a better quality of life through innovative products, systems, services, and experiences.

An extended version of this definition is as follows:

Industrial Design is a strategic problem-solving process that drives innovation, builds business success, and leads to a better quality of life through innovative products, systems, services, and experiences. Industrial Design bridges the gap between what is and what’s possible. It is a trans-disciplinary profession that harnesses creativity to resolve problems and co-create solutions with the intent of making a product, system, service, experience or a business, better. At its heart, Industrial Design provides a more optimistic way of looking at the future by reframing problems as opportunities. It links innovation, technology, research, business, and customers to provide new value and competitive advantage across economic, social, and environmental spheres.

Industrial Designers place the human in the centre of the process. They acquire a deep understanding of user needs through empathy and apply a pragmatic, user-centric problem-solving process to design products, systems, services, and experiences. They are strategic stakeholders in the innovation process and are uniquely positioned to bridge varied professional disciplines and business interests. They value the economic, social, and environmental impact of their work and their contribution towards co-creating a better quality of life.

The Studio of Industrial Design teaches how to design quality products. Here, design is perceived as a process of invention. Of all studios at Sutnarka, this one combines artistic skills and technical knowledge the most. This approach is reflected in the assigned tasks and subjects taught, often with the participation of technical faculties of the University. 

When designing new products, teachers Jan Korabečný and Štěpán Soutner have emphasized general feasibility, respect for physics, technical parameters, and ethics. The studio is substantially involved in international projects, participates in interdisciplinary teams and regularly solves assignments in cooperation with companies.