About this Module

2. Module Aims

Using this module as a base, students will apply different business tools to learn more about the countries where the company tries to sell to. They will also use busniess tools to learn more about the specific industry where the company operates, as well as its present and potential customers. Furthermore, students must delve into the company, their products, their culture, their production process, their customers, their workforce, their vision, their mission, their strengths, their weaknesses, opportunities, threats,…

Students will first analyze the macro and micro business environment for the company, using the different business tools they learned in college.
They will apply SWOT to delve into the companies resources and possibilities.
They will study the company's current and potential customers
They will search for their target segments of the markets for the new products.
They will pinpoint the company’s competitive advantage.
They will build a business strategy
They may build a marketing plan
They may build a business plan
They will recommend a plan of action.
They will work within the company’s culture and mission.
And within the framework of the company’s social responsibility
That is, benefiting all the stakeholders, not only the shareholders and investors.